Youtility for Accountants: Why Smart Accountants Are Helping,

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Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.

Jay Baer defines â€œYoutilityâ€ as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.

The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.

Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Country USA
Binding Kindle Edition
EISBN 9780698165090
Format Kindle eBook
Label Portfolio
Manufacturer Portfolio
NumberOfPages 49
PublicationDate 2014-03-11
Publisher Portfolio
ReleaseDate 2014-03-11
Studio Portfolio

Country	USA
Binding	Kindle Edition
EISBN	9780698165090
Format	Kindle eBook
Label	Portfolio
Manufacturer	Portfolio
NumberOfPages	49
PublicationDate	2014-03-11
Publisher	Portfolio
ReleaseDate	2014-03-11
Studio	Portfolio

Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

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