The Ultimate CPA Practice in the New Economy: 10 Secrets to Attract More Clients, Boost Profits and Live Your Ideal Lifestlye
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The Ultimate CPA Practice in the New Economy: 10 Secrets to Attract More Clients, Boost Profits and Live Your Ideal Lifestlye
Although there has never been a more challenging time for CPAs to grow a successful practice, many CPAs are having their most successful results ever.
In this unique marketing and practice growth guide, practicing CPA, author and marketing expert Salim Omar explains how these “Genius CPAs†are bucking the trend and creating the Ultimate CPA Practice.
Whether you are just starting your practice, you are a seasoned practitioner struggling to get the growth you want or you work in a larger firm as an accounting professional or partner, this book shows you how to:
• Position you and your practice to become first choice in your market.
• Promote you and your practice using the most effective marketing strategies online and offline.
• Price and package your services to charge higher fees, while building long-term relationships with the right clients.
• Persuade prospects to sign up with you through proven professional sales and marketing systems.
If you are ready to create the Ultimate CPA Practice, this book could change not only your practice but your life as well.
From the Back Cover
"Not only will you grow your practice, but you'll also reclaim control of your life."
- Paul McCord, Author: Creating a Million Dollar a Year Sales Income
"This book is a treasure trove of the tools to bring your practice to the next level."
- Ed Guttenplan, CPA, MBA
About the Author
Salim Omar transformed a struggling practice he started in 1996 with low-paying clients, poor cash flow and a high employee turnover into a highly profitable firm with a top quality team that allows him to work just a few days a week while his practice continues to grow. He is the author of the popular book Straight Talk About Small Business Success In New Jersey and has been featured in a range of prestigious publications, including Accounting Today and The CPA Journal.
