Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Country | USA |
Author | Adam Morgan |
Binding | Kindle Edition |
Edition | 1 |
EISBN | 9780470668788 |
Format | Kindle eBook |
Label | Wiley |
Manufacturer | Wiley |
NumberOfPages | 348 |
PublicationDate | 2011-05-12 |
Publisher | Wiley |
ReleaseDate | 2011-05-12 |
Studio | Wiley |