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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Country	USA
Author	Adam Morgan
Binding	Kindle Edition
Edition	2
EISBN	9780470409954
Format	Kindle eBook
Label	Wiley
Manufacturer	Wiley
NumberOfPages	364
PublicationDate	2009-04-03
Publisher	Wiley
ReleaseDate	2009-04-03
Studio	Wiley

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