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Ethnography for Marketers: A Guide to Consumer Immersion

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Ethnography for Marketers: A Guide to Consumer Immersion

Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviors.Â Â
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
ItemPartNumber 9780761969471
ReleaseDate 2005-06-21
UnitCount 1
EANs 9780761969471

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