☰

Business & Money

Marketing & Sales

Consumer Behavior

Consumer Behavior

$ 30

Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Consumer Behavior

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Â Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.
Country USA
Manufacturer Pearson College Div
Binding Hardcover
UnitCount 1
EANs 9780135053010
ReleaseDate 0000-00-00

You might also like...

Essentials of Marketing Research (with Qualtrics Printed Access Card)

Essentials of Marketing Research (with Qualtrics Printed Access Card)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition (Irwin Marketing)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition (Irwin Marketing)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

Essentials of Marketing Research (Irwin Marketing)

Essentials of Marketing Research (Irwin Marketing)

Marketing Research (7th Edition)

Marketing Research (7th Edition)

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

International Marketing (Irwin Marketing)

International Marketing (Irwin Marketing)

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Marketing Research (8th Edition)

Marketing Research (8th Edition)