You May Also Like: Taste in an Age of Endless Choice

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You May Also Like: Taste in an Age of Endless Choice
- Alfred a Knopf Inc
Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?

Our preferences and opinions are constantly being shaped by countless forces â€“ especially in the digital age with its nonstop procession of â€œthumbs upâ€ and â€œlikesâ€ and â€œstars.â€ Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If youâ€™ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that youâ€™ve probably never thought to ask.
Country USA
Brand Alfred a Knopf Inc
Manufacturer Knopf
Binding Hardcover
ItemPartNumber 0307958248
Model 0307958248
ReleaseDate 2016-05-10
UnitCount 1
Format Deckle Edge
EANs 9780307958242

Country	USA
Brand	Alfred a Knopf Inc
Manufacturer	Knopf
Binding	Hardcover
ItemPartNumber	0307958248
Model	0307958248
ReleaseDate	2016-05-10
UnitCount	1
Format	Deckle Edge
EANs	9780307958242

You May Also Like: Taste in an Age of Endless Choice

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