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Higher Education

Business and Investing

Marketing & Sales

What Is Marketing?

$ 44

Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

What Is Marketing?
- Used Book in Good Condition
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.
Country USA
Brand Silk, Alvin J.
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber 9781422104606
Model 9781422104606
UnitCount 1
EANs 9781422104606
ReleaseDate 0000-00-00

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