The Topline Summary of Malcolm Gladwell's The Tipping Point:

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The Topline Summary of Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference (Topline Summaries)

The Topline Summary in a Sentence is: One small action, at the right time, in the right place and with the right people, can create a 'tipping point' for a product, and make demand skyrocket through the roof.

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The Tipping Point is a book about how hits happen. A tipping point is the moment when a domino effect is triggered and an epidemic of demand sweeps through a population like a virus.

Using the three basic laws of epidemics, Malcolm Gladwell outlines a simple three-point plan to get your product to its own tipping point. They are:

1.The Law of the Few - People who transmit infectious agents
2.The Stickiness Factor - The infectious agent itself
3.The Power of Context - The environment in which the infectious agent is operating

This widely acclaimed bestseller; with its core concepts excellently summarised in this eBook, has changed and is still changing the way people throughout the world think about selling products and disseminating ideas.

Country	USA
Binding	Kindle Edition
Format	Kindle eBook
IsAdultProduct
Label	BB Publishing
Manufacturer	BB Publishing
NumberOfPages	288
PublicationDate	2014-09-08
Publisher	BB Publishing
ReleaseDate	2014-09-08
Studio	BB Publishing

The Topline Summary of Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference (Topline Summaries)

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