The PDMA Handbook of New Product Development

New Product Development is one of the most important challengesfacing organizations today.

The Product Development and Management Association (PDMA)Handbook of New Product 

Development 3rd Edition provides an exceptional review ofcutting edge topics for both new and 

experienced product development leaders. It offers acomprehensive and updated guide to the

practices, processes and tools critical to achieving andsustaining new product/service development

success in today’s world, delivering valuable informationabout the fundamentals as well as emerging  

practices such as venturing, virtual product development and theuse of social media in NPD.

 

As the premier global advocate for professionals andorganizations working in the fields of new

product/service development, PDMA has assembled in the Handbookunique content on the

critical aspects of product development success including its2012 Best Practices Research, Lessons

Learned from its Outstanding Corporate Innovator Award Winnersand keys to success from

organizations with proven innovation track records.

 

The 3rd Edition is an essential reference for anyone withresponsibility for product development

activities, from novices looking for fundamentals to expertsseeking insights on emerging concepts,

 and is relevant for all functions and all product/serviceindustries.