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Business & Money

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.
Country USA
Brand Kent Press
Manufacturer Kent Press
Binding Paperback
UnitCount 1
EANs 9781888206111
ReleaseDate 0000-00-00

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