The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
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Condition - Very Good The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
We’ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. How to Use This Book The only person who knows what you’ll hire this book for is you (but we have our theories). Consider:
Cramming it to pull out anything you haven’t seen before.
Flipping through it a few minutes before you conduct an interview to review the basics.
Using it to think through who to interview when starting a project.
Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.
Not Quite Ready? There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about:
Listening to the JTBD Radio podcast (especially the sample interviews).
Taking the Online JTBD Course and learning on your own time.
Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.
