The Halo Effect: . . . and the Eight Other Business Delusions

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The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers

With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.

Too many of todayâ€™s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a wide range of popular business delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success.

Central among these delusions is the Halo Effectâ€”the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributesâ€”clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same companyâ€™s sales head south, the very same attributes are universally deridedâ€”suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant.

The Halo Effect not only identifies these delusions that keep us from understanding business performance, but also suggests a more accurate way to think about leading a company. This approachâ€”focusing on strategic choice and execution, while recognizing the inherent riskiness of bothâ€”clarifies the priorities that managers face.

Brilliant and unconventional, irreverent and witty, The Halo Effect is essential reading for anyone wanting to separate fact from fiction in the world of business.
Country USA
Brand Simon & Schuster
Manufacturer Free Press
Binding Paperback
ItemPartNumber FLMMC9781476784038
ReleaseDate 2014-06-17
UnitCount 1
EANs 9781476784038

Country	USA
Brand	Simon & Schuster
Manufacturer	Free Press
Binding	Paperback
ItemPartNumber	FLMMC9781476784038
ReleaseDate	2014-06-17
UnitCount	1
EANs	9781476784038

The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers

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