The Dorito Effect: The Surprising New Truth About Food and

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The Dorito Effect: The Surprising New Truth About Food and Flavor

A lively argument from an award-winning journalist proving that the key to reversing Americaâ€™s health crisis lies in the overlooked link between nutrition and flavor: â€œThe Dorito Effect is one of the most important health and food books I have readâ€ (Dr. David B. Agus, New York Times bestselling author).

We are in the grip of a food crisis. Obesity has become a leading cause of preventable death, after only smoking. For nearly half a century weâ€™ve been trying to pin the blame somewhereâ€”fat, carbs, sugar, wheat, high-fructose corn syrup. But that search has been in vain, because the food problem thatâ€™s killing us is not a nutrient problem. Itâ€™s a behavioral problem, and itâ€™s caused by the changing flavor of the food we eat.

Ever since the 1940s, with the rise of industrialized food production, we have been gradually leeching the taste out of what we grow. Simultaneously, we have taken great leaps forward in technology, creating a flavor industry, worth billions annually, in an attempt to put back the tastes weâ€™ve engineered out of our food. The result is a national cuisine that increasingly resembles the paragon of flavor manipulation: Doritos. As foodâ€”all foodâ€”becomes increasingly bland, we dress it up with calories and flavor chemicals to make it delicious again. We have rewired our palates and our brains, and the results are making us sick and killing us.

With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. Weâ€™ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.

Country	USA
Author	Mark Schatzker
Binding	Kindle Edition
Edition	Reprint
EISBN	9781476724249
Format	Kindle eBook
Label	Simon & Schuster
Manufacturer	Simon & Schuster
NumberOfPages	273
PublicationDate	2015-05-05
Publisher	Simon & Schuster
ReleaseDate	2015-05-05
Studio	Simon & Schuster

The Dorito Effect: The Surprising New Truth About Food and Flavor

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