The Art of the Advantage: 36 Strategies to Seize the

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The Art of the Advantage: 36 Strategies to Seize the Competitive Edge

Contrary to commonly held beliefs, strength and resources play minor roles in a company s ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems." "The Art of the Advantage" marries these ancient principles with modern application through graphical depictions, ancient examples, and modern case studies. More than a traditional business book, "The Art of the Advantage" is a manual for systematically outthinking the competition.

Country	USA
Author	Kaihan Krippendorff
Binding	Paperback
Brand	Brand: The Strategy Learning Center
EAN	9780976582342
Feature	Used Book in Good Condition
ISBN	0976582341
Label	The Strategy Learning Center
Manufacturer	The Strategy Learning Center
NumberOfItems	1
NumberOfPages	260
PublicationDate	2007-06-01
Publisher	The Strategy Learning Center
Studio	The Strategy Learning Center
ReleaseDate	0000-00-00

The Art of the Advantage: 36 Strategies to Seize the Competitive Edge