The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide
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The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide
Storytelling—how to catch and hold a reader’s interest through artful narration of factual material  William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:  ·        How and where to get ideas ·        What readers like and don’t like ·        Adding energy and interest to tired topics ·        Getting from first ideas to finish article ·        The rules of organization ·        How—and whom—to quote and paraphrase ·        Wordcraft, leads, and narrative flow ·        Self-editing and notes on style  … plus many sample feature articles.
