Strategic Management: Text and Cases

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Strategic Management: Text and Cases

Strategic Management: Text and Cases, Eighth Edition, written by the highly respected author team of Dess, McNamara, and Eisner, continues to provide readers what they have come to expect of this title: solid treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. The eighth editionâ€™s case package has been thoroughly revised to maximize freshness and engagement. It continues to emphasize relevancy and currency and to offer up-to-date financial data and videos to match each case. All cases focus on companies familiar to students. In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar favorites). The case package continues to offer both full-length and short-form cases, giving instructors and students unparalleled quality and variety.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
Color Multicolor
UnitCount 1
EANs 9781259278211
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw-Hill Education
Binding	Hardcover
Color	Multicolor
UnitCount	1
EANs	9781259278211
ReleaseDate	0000-00-00

Strategic Management: Text and Cases

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