Strategic Brand Managment: Building, Measuring, and Managing

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Country USA
Brand Pearson
Manufacturer by Kevin Keller (Author)
Binding Paperback
ItemPartNumber 36428233
EANs 9780273779414
ReleaseDate 0000-00-00

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity