Starting & Running a Successful Newsletter or Magazine
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Condition - Very Good The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.
Starting & Running a Successful Newsletter or Magazine
Used Book in Good Condition
Expert insight from the co-founder of PC and Macworld magazines!
Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
raising start-up money
attracting the best help
choosing the right marketing strategies
creating a solid subscription base
building loyalty among readers and advertisers
competing effectively against even the biggest adversaries
What's new? The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
