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Selling to the VP of NO
He might be your sales prospect, your boss, an investor, or the chairman of the board. He is also one tough dude. He has to be. Every hour of every day, someone tries to sell him something. He has one way to deal with them: Say "NO." It’s brutally simple, but it works, because most people are simply a waste of his time.
Selling Stars know how to break through that tough exterior and get the VP of NO to listen to their story. In this short, visual book, you will learn the secrets of the Selling Stars: how to turn the VP of NO into the VP of GO!
