The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
"Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty."
—Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA
"Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights."
—Aaron Simpson, Group Executive Chairman, Quintessentiall
What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Robin Lent and Genevieve Tour, with thirty years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.
| Country | USA |
| Binding | Kindle Edition |
| Edition | 1 |
| EISBN | 9780470498361 |
| Format | Kindle eBook |
| Label | Wiley |
| Manufacturer | Wiley |
| NumberOfPages | 180 |
| PublicationDate | 2009-05-27 |
| Publisher | Wiley |
| ReleaseDate | 2009-05-27 |
| Studio | Wiley |
