Selling Hitler: Propaganda and the Nazi Brand

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Selling Hitler: Propaganda and the Nazi Brand

Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'Ãªtre, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author.

Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiquÃ©s, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.
Country USA
Brand Hurst & Co.
Manufacturer Hurst
Binding Hardcover
ItemPartNumber 674575
UnitCount 1
EANs 9781849043526
ReleaseDate 0000-00-00

Country	USA
Brand	Hurst & Co.
Manufacturer	Hurst
Binding	Hardcover
ItemPartNumber	674575
UnitCount	1
EANs	9781849043526
ReleaseDate	0000-00-00

Selling Hitler: Propaganda and the Nazi Brand

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