☰

Behavioral Sciences

Cognitive Psychology

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

$ 76

Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Our relationship with ads: it's complicated
A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audienceâ€™s lives. In addition to looking at adsâ€™ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Country USA
Brand Wiley-Interscience
Manufacturer Wiley-Blackwell
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
Format Illustrated
EANs 9780470974889
ReleaseDate 0000-00-00

You might also like...