Secret Formulas of the Wizard of Ads

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Secret Formulas of the Wizard of Ads

by Roy H. WilliamsIn 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Awardâ€”only this time, the book has nuts, bolt, and even more bite!The Wizard's secret formulas will show you:â€¢ How to find a champion to sell your ideasâ€¢ Why targeting your market can be a big mistakeâ€¢ How to get customers to remember youâ€¢ Why bankers think backwardsâ€¢ How to write miraculous adsâ€¢ Why the brain contains 100,000 new worldsâ€¢ Why being 'out of style' can be profitableâ€¢ How to hire wisely and fire compassionatelyâ€¢ How success can send you to the poor houseâ€¢ How to remember what's really important in life

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