The Little Red Book of Selling: 12.5 Principles of Sales Greatness
The international best seller that revolutionized high-end selling!
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential listening for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell, delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts.
| Country | USA |
| Author | Neil Rackham |
| Binding | Audible Audio Edition |
| Format | Unabridged |
| IsAdultProduct | |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| PublicationDate | 2014-01-23 |
| Publisher | McGraw-Hill Education |
| Studio | McGraw-Hill Education |
| ReleaseDate | 0000-00-00 |
