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Business & Money

Rethinking Prestige Branding: Secrets of the Ueber-Brands

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Rethinking Prestige Branding: Secrets of the Ueber-Brands

Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offeringÂ a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.
With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and HermÃ¨s, Rethinking Prestige BrandingÂ will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
ItemPartNumber 9780749470036
ReleaseDate 2015-05-26
UnitCount 1
Format Illustrated
EANs 9780749470036

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