Radio Programming: Tactics and Strategy (Broadcasting & Cable

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.

Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ItemPartNumber 9780240802343
ReleaseDate 1996-05-21
UnitCount 1
EANs 9780240802343

Country	USA
Brand	Routledge
Manufacturer	Routledge
Binding	Paperback
ItemPartNumber	9780240802343
ReleaseDate	1996-05-21
UnitCount	1
EANs	9780240802343

Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)

You might also like...