Selling Time: How to Sell small market radio advertising
The Common-Sense Approach to Radio Advertising!
- When to Advertise on Radio
- How to Measure Your Return on Radio Advertising
- Seven Steps to Buying Radio Advertising
- Six Components of a Successful Radio Campaign
- How to Create Radio Commercials that Sell
- Effective Scheduling
- Basic Media Math
- How to Get the Most Out of Your Account Executive
- When to Hire an Advertising Agency
- Advertising & Promotion Laws
- Play-by-Play Sports Radio: Theatre of the Mind Exemplified
- Ten Sins in Radio Advertising
- Five Things That Radio Cannot Do
- The Future of Radio
| Country | USA |
| Brand | Brand: American Mass Media Corporation |
| Manufacturer | American Mass Media Corporation |
| Binding | Paperback |
| UnitCount | 1 |
| EANs | 9780978559700 |
| ReleaseDate | 0000-00-00 |
