Programmatic Advertising: The Successful Transformation to

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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

This fundamental guide on programmatic advertising explains in detail how automated,Â data-driven advertising really works in practice and how the right adoption leads to aÂ competitive advantage for advertisers, agencies and media. The new way of planning,Â steering and measuring marketing may still appear complex and threatening but promisingÂ at once to most decision makers. This collaborative compendium combines proven experienceÂ and best practice in 22 articles written by 45 renowned experts from all aroundÂ the globe. Among them Dr. Florian Heinemann/Project-A, Peter WÃ¼rtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr.Â Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Country	USA
Binding	Hardcover
EAN	9783319250212
Edition	1st ed. 2016
ISBN	3319250213
Label	Springer
Manufacturer	Springer
MPN	84 black & white illustrations, 12 colou
NumberOfItems	1
NumberOfPages	279
PartNumber	84 black & white illustrations, 12 colou
PublicationDate	2015-11-26
Publisher	Springer
Studio	Springer
ReleaseDate	0000-00-00

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)