Program or Be Programmed

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Program or Be Programmed

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: itâ€™s here; itâ€™s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it? â€œChoose the former,â€ writes Rushkoff, â€œand you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.â€ In ten chapters, composed of ten â€œcommandsâ€ accompanied by original illustrations from comic artist Leland Purvis, Rushkoff provides cyberenthusiasts and technophobes alike with the guidelines to navigate this new universe.

In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping readers come to recognize programming as the new literacy of the digital ageâ€“â€“and as a template through which to see beyond social conventions and power structures that have vexed us for centuries. This is a friendly little book with a big and actionable message.

World-renowned media theorist and counterculture figure Douglas Rushkoff is the originator of ideas such as â€œviral media,â€ â€œsocial currencyâ€ and â€œscreenagers.â€ He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.

Country	USA
Author	Douglas Rushkoff
Binding	Kindle Edition
EISBN	9781935928164
Format	Kindle eBook
Label	OR Books
Manufacturer	OR Books
NumberOfPages	152
PublicationDate	2010-11-01
Publisher	OR Books
ReleaseDate	2010-11-01
Studio	OR Books

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