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Persuasive Communication, Second Edition

$ 66

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The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Persuasive Communication, Second Edition
- Used Book in Good Condition
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Country USA
Brand Brand: The Guilford Press
Manufacturer The Guilford Press
Binding Paperback
UnitCount 1
EANs 9781572307025
ReleaseDate 0000-00-00

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