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Business & Money

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

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Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
Country USA
Brand Harpercollins
Manufacturer Harpercollins
Binding Hardcover
UnitCount 1
EANs 9780060157807
ReleaseDate 0000-00-00

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