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OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business

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OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.
From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and Â“nosesâ€), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.
Country USA
Manufacturer PublicAffairs
Binding Paperback
UnitCount 1
EANs 9781586487041
ReleaseDate 2009-06-01

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