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Media Planning Workbook, 5th Edition

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Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Media Planning Workbook, 5th Edition

Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.
Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
Country USA
Brand McGraw-Hill
Manufacturer McGraw-Hill
Binding Paperback
ItemPartNumber YES962598
UnitCount 1
EANs 9780844235028
ReleaseDate 0000-00-00

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