Masters of Management: How the Business Gurus and Their Ideas

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Masters of Management: How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse

â€œRead it before buying any other business book.â€â€”Rosabeth Moss Kanter
In thisÂ newly renamed and completely updated edition ofthe BusinessWeek bestseller The Witch Doctors with a new Forewordfrom John Micklethwait, Â Adrian Wooldridgedeftly sifts the real wisdom from the dross about management theory, sortingthe sages from the charlatans and distilling the true means of success from themany ways to fail. A penetrating and engaging history of management theory,often regarded as one of the most vital and accessible business booksavailable, Masters of Management delivers, in the words of the NewYork Times Book Review, â€œat last some common sense in the arena dominatedby shark-swimming, chaos-seeking, megatrending,one-minute managing, highly effective people.â€ This updated classic isessential reading for anyone seeking to forge a path ahead in business and inlife.

Masters of Management: How the Business Gurus and Their Ideas Have Changed the World—for Better and for Worse