Marketing Management
For undergraduate and graduate courses on marketing high-tech products.
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Provide Your Students with the Vital Information They Need to Successfully Market High-tech ProductsÂ
Marketing of High-Technology Products and Innovations  is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
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The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.Â
Country | USA |
Brand | Pearson |
Manufacturer | Pearson |
Binding | Hardcover |
ItemPartNumber | ill |
UnitCount | 1 |
EANs | 9780136049968 |
ReleaseDate | 0000-00-00 |