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Marketing Your Medical Practice
Medical school doesn’t include a class on marketing. So how are you going to get patients? More importantly, how are you going to get the kind of patient you want in your practice? Being a great doctor helps, but it isn’t enough to generate a busy practice full of paying patients. The healthcare climate is changing, and physicians need to learn the business of medicine.
Marketing Your Medical Practice covers the basics of marketing so that you can have the kind of medical practice you have always dreamed of. Learn how to develop your own personal brand – and why it is important even if you are an employed physician. Then learn how to market through various mediums such as print, internet, networking, social media, sponsorships, television and outdoor marketing. No matter what type of practice or specialty, any physician can benefit from Marketing Your Medical Practice!
