Marketing Strategy (Text Only)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Marketing Strategy (Text Only)

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

Country	USA
Binding	Paperback
Brand	Ferrell, O. C./ Hartline, Michael D.
EAN	9781285084794
Edition	6
ISBN	1285084799
IsEligibleForTradeIn	1
Label	Cengage Learning
Manufacturer	Cengage Learning
MPN	black & white illustrations, colour illu
NumberOfItems	1
NumberOfPages	347
PartNumber	black & white illustrations, colour illu
PublicationDate	2012-12-20
Publisher	Cengage Learning
Studio	Cengage Learning
ReleaseDate	0000-00-00

You might also like...