Marketing Strategy: How to Launch Cosmetics for Men
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Marketing Strategy: How to Launch Cosmetics for Men
+ Market Trends: Consumption of cosmetics mainly concentrated in the developed markets (mainly the United States, Japan and France), but the emerging economies of the Asia - Pacific region is the main driving force global growth with the highest growth rates, and projected Africa and Brazil will enter the top of the cosmetic chemicals market in the future key. Since the turn of the 21st century, the market cosmetic products emerging countries (BRICs - Brazil, Russia, India and China) have the highest growth rate. In 2010 only four countries made up 21% of total sales of cosmetic chemistry in the world, and their market share is projected to rise 25% in 2015 (in value).
+ Consumption Trends: Due to increase in importance in recent times of the Latin American market, the company has focused on affordable cosmetic product lines. Affordable product line is also exploited by famous firms in the developed countries, which traditionally uses high-end products, such as Japan. This also reflected the changing habits of consumers, with new thinking is also affordable products of good quality and suitable for both the rich, especially in the line of cosmetic coloring and skin care products. Demand for high-end products that remain affordable price will increase. Among the innovative products in recent years, there are two popular trends: This product saves time and durable products. The time-saving products are those products meet the daily needs of busy consumers in the present life, that they are not only interested in saving money, but also saving time to beautify every day.
+ The other trends - Method of distribution of beauty products and personal hygiene changed, with the growth of online sales, reaching over $ 11 billion in 2010. - A new trend is sustainable development. When introducing new products, producers focus cosmetic stressed that their products friendly with environment, organic products...
