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Business & Money

Marketing & Sales

Marketing Research: An Applied Orientation

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Marketing Research: An Applied Orientation

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied OrientationÂ takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Country USA
Binding Kindle Edition
Edition 6
EISBN 9780132576802
Format Kindle eBook
Label Pearson
Manufacturer Pearson
NumberOfPages 936
PublicationDate 2011-06-15
Publisher Pearson
ReleaseDate 2011-06-15
Studio Pearson

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