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Marketing Myopia (Harvard Business Review Classics)

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Marketing Myopia (Harvard Business Review Classics)

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber 9781422126011
UnitCount 1
EANs 9781422126011
ReleaseDate 0000-00-00

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