Marketing Mistakes and Successes

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Marketing Mistakes and Successes

We all can learn from past mistakes...

It's just more fun when they're not your own.

Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you'll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities.

In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.

This Tenth Edition adds these seven new cases:
* The Kmart/Sears Merger of Faltering Firms
* Hewlett-Packard Under Carly Fiorina
* Toys "R" Us: Trying to Defend Against Wal-Mart
* Gateway Computer's Efforts to Stay Alive
* Merck's Vioxx Catastrophe
* Boston Beer--Is Greater Growth Possible?
* Office Max--To the End

Country	USA
Author	Robert F. Hartley
Binding	Paperback
Brand	Brand: Wiley
EAN	9780471743217
Edition	10
Feature	Used Book in Good Condition
ISBN	0471743216
Label	Wiley
Manufacturer	Wiley
NumberOfItems	1
NumberOfPages	384
PublicationDate	2005-11-04
Publisher	Wiley
Studio	Wiley
ReleaseDate	0000-00-00

Marketing Mistakes and Successes

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