☰

Business & Money

Marketing & Sales

Marketing Mistakes and Successes, 12th Edition

Not Available / Digital Item Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Marketing Mistakes and Successes, 12th Edition

Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Country USA
Binding Kindle Edition
Edition 12
EISBN 9781118809006
Format Kindle eBook
Label Wiley
Manufacturer Wiley
NumberOfPages 416
PublicationDate 2013-09-17
Publisher Wiley
ReleaseDate 2014-02-04
Studio Wiley

You might also like...

Strategic Market Management, 10th Edition

Strategic Market Management, 10th Edition

Marketing: The Core, 5th edition

Marketing: The Core, 5th edition

Spanning Silos: The New CMO Imperative

Spanning Silos: The New CMO Imperative

International Financial Management

International Financial Management