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Business & Money

Marketing & Sales

Marketing Management: Knowledge and Skills, 11th Edition

$ 64

Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Marketing Management: Knowledge and Skills, 11th Edition
- Used Book in Good Condition
Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill Education
Binding Hardcover
ItemPartNumber 9780077861056
UnitCount 1
EANs 9780077861056
ReleaseDate 0000-00-00

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