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Business & Money

Marketing & Sales

Marketing: An Introduction

$ 70

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Marketing: An Introduction
- Used Book in Good Condition
This best-selling, brief text introduces marketing through the lens of creating value for customers.

Todayâ€™s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valueâ€“creating it and capturing itâ€“drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.Â
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Paperback
UnitCount 1
EANs 9780136102434
ReleaseDate 0000-00-00

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