Marketing 2012

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Marketing 2012
- Comes with Internet access code unopened still in package
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Country USA
Brand South-Western College Cengage Learning
Manufacturer South-Western College Cengage Learning
Binding Paperback
ItemPartNumber illustrations
UnitCount 1
EANs 9781111526191
ReleaseDate 0000-00-00

Country	USA
Brand	South-Western College Cengage Learning
Manufacturer	South-Western College Cengage Learning
Binding	Paperback
ItemPartNumber	illustrations
UnitCount	1
EANs	9781111526191
ReleaseDate	0000-00-00

You might also like...