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Management & Leadership

Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Managing Brand Equity: Capitalizing on the Value of a Brand Name

Country	USA
Author	David A. Aaker
Binding	Kindle Edition
EISBN	9781439188385
Format	Kindle eBook
Label	Free Press
Manufacturer	Free Press
NumberOfPages	331
PublicationDate	2009-12-01
Publisher	Free Press
ReleaseDate	2009-12-01
Studio	Free Press

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