Launching New Ventures: An Entrepreneurial Approach

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The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Launching New Ventures: An Entrepreneurial Approach
- Used Book in Good Condition
LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Hardcover
ItemPartNumber 43171-295978
EANs 9780538481793
ReleaseDate 0000-00-00

Country	USA
Brand	Cengage Learning
Manufacturer	Cengage Learning
Binding	Hardcover
ItemPartNumber	43171-295978
EANs	9780538481793
ReleaseDate	0000-00-00

Launching New Ventures: An Entrepreneurial Approach

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