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Kleppner's Advertising Procedure

$ 323

Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Kleppner's Advertising Procedure

An all-inclusive introduction to the exciting and dynamic world of advertising.

Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives.

The eighteenth edition reflects how new media has changed advertising.
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber 9780136110828
UnitCount 1
EANs 9780136110828
ReleaseDate 0000-00-00

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