Judge This (TED Books)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Judge This (TED Books)

A fun, playful look at the importance of first impressionsâ€”in design and in lifeâ€”from acclaimed book designer Chip Kidd.

First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.

Judge This is a design love story, exposing the often invisible beauty and betrayal in simple design choicesâ€”ones most of us never even think to notice. And with each object, Kidd proves that first impressions, whether we realize it or not, have a huge impact on the way we perceive the world.

Country	USA
Author	Chip Kidd
Binding	Kindle Edition
EISBN	9781476784793
Format	Kindle eBook
Label	Simon & Schuster/ TED
Manufacturer	Simon & Schuster/ TED
NumberOfPages	145
PublicationDate	2015-06-02
Publisher	Simon & Schuster/ TED
ReleaseDate	2015-06-02
Studio	Simon & Schuster/ TED

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